The company began as a one-club operation in 1983 called 24 Hour Nautilus. mark Mastrov, Leonard Schlemm and a third partner began the firm, with Mastrov and Schlemm remaining to continue its expansion.

In 1991, CEO mark Mastrov hired mark Golob as Vice President of Marketing. Golob created promotional campaigns with Pamela Anderson, Arnold Schwarzenegger and Mike Tyson that increased membership and sales. During Golob’s tenure, he and Mastrov, along with Tom Gergley, began planning an international chain of health clubs.

In 1994, 24 Hour Nautilus partnered with McCown de Leeuw and soon thereafter acquired the Southern California-based Family Fitness Centers chain, renaming the company 24 Hour Fitness.

In 2004, 24 Hour Fitness became a sponsor of the 2004-2008 United States Olympic teams. the sponsorship grants memberships to some U.S. Olympic hopefuls and includes upgrades to some U.S. Olympic Training Centers across the country, including renovation of the facility in Colorado Springs, CO in 2004 to be followed by Lake Placid, NY and Chula Vista, CA.

24 Hour Fitness worked with NBC to develop a reality show, the biggest Loser, which features 12 to 22 overweight contestants competing to lose weight over several million dollars. the show first aired in late 2004.

From 2005 to 2008, 24 Hour Fitness co-sponsored the Discovery Channel Pro Cycling Team.
[edit] Current operations

24 Hour Fitness has about 3 million members and nearly 400 clubs in 17 states, and over 20 clubs in five Asian countries. besides the USA, it has centers in Asia (Singapore, Hong Kong, Taipei and Taichung in Taiwan, Beijing and Shanghai in China) through its wholly owned subsidiary California Fitness, its former centers in Korea, Thailand, and Malaysia have closed or been sold off, including abruptly closing on contracted members without reinbursement. Its European clubs closed in the early 2000s. Its major competitors in the US are Anytime Fitness, Bally’s, Gold’s Gym, and LA Fitness. Its main competitors in Asia are also the same, plus the Fitness First Chain of Australia.

Its former affiliate California Wow Xperience (CEO is a former Cali Fitness executive), is a California Fitness offshoot, used to have member swap agreements with both chains (but now terminated), and runs gyms located in Bangkok, Chiang Mai and Pattaya, Thailand, including one female only club(10). in Asia, its major chain competitors are Fitness First and Gold’s Gym.

24 Hour Fitness plans to have more than 1000 clubs in the next five years. With sponsorships with various celebrities and athletes such as Jackie Chan, Lance Armstrong, Shaquille O’Neal, And Andre Agassi.

The call center for 24 Hour Fitness is run by NARS (National Asset Recovery Services, inc.), with 24 Hour Fitness Member Services being in the Republic of Panama. Collections services were once handled by Alliance one up until March 2008, when NARS took over collections for 24 Hour Fitness. the NARS collections department is out of Montego Bay, Jamaica.
[edit] Club levels

24 Hour Fitness currently has 6 levels of Clubs: Fit-Lite, Express, Active, Sport, Super-Sport, and Ultra-Sport. in addition 24 Hour Fitness has signature clubs with Andre Agassi, Lance Armstrong, Derek Jeter, Magic Johnson, and Shaquille O’Neal, as well as Jackie Chan and Yao Ming in its clubs in Asia.
[edit] Ultra-Sport

Generally over 100,000+ square feet, cardio equipment, free weights, Group X Room, Kid’s Club, basketball court, pool, tanning, executive lockers, massage, racquetball club, rock climbing and volleyball. There are 4 Ultra-Sport level clubs: Lakeshore Towers in Irvine, California[1] and 3 Derek Jeter Ultra-sport clubs in Manhattan[2].
[edit] Super-Sport
A 24 Hour Fitness Super-Sport in San Mateo, California.

Generally over 50,000+ square feet, cardio equipment, free weights, Group X Room, Kid’s Club, basketball court, pool, sauna, steam room, jacuzzi and tanning.

Some Super Sport Level have racquetball courts.
[edit] Sport

Generally over 35,000+ square feet, cardio equipment, free weights, Group X Room, Kid’s Club,sometimes basketball courts, sauna, steam room, spa and pool.
[edit] Active

Generally over 20,000+ square feet, cardio equipment, free weights, Group X Room, and a Kid’s Club.
[edit] Express

Contains cardio equipment, limited free weights, and Group X Room.
[edit] Fit-Lite

Contains cardio-resistance equipment, limited weight machines and small fitness mat. Set up to be a full body circuit to be completed in 30 minutes by rotating machines every 60 seconds when a notification bell chimes.
[edit] Controversy and criticism
[edit] Class action lawsuits

On February 7, 2005 a class action lawsuit was filed in the Superior Court for the County of San Francisco (Case no. CGC-05-438478) alleging 24 Hour Fitness conducted illegal business practices. the allegations include the collection of dues beyond the term of monthly membership agreements. Other allegations include failure to comply with statutory print size requirements on agreements. State law requires font sizes on contracts to be of size 14 or greater. the lawsuit pertains to those who entered into monthly membership agreements after January 1, 2002 and before January 1, 2006. the lawsuit is set to go to trial on April 2, 2007. On December 25, 2006, members of the Class were notified.

On November 10, 2005 a class action lawsuit was filed in the San Francisco County Superior Court regarding allegations of fraud and illegal business practices. in the lawsuit (Case no. CGC-05-446492), the plaintiff alleges “24 Hour Fitness took money from its monthly membership customers by continuing to withdraw money from customers’ checking or credit card accounts after the customers gave notice of their desire to quit.” [1] 24 Hour Fitness is currently defending the case in San Francisco Superior Court.

The two class actions which were filed in San Francisco seek relief only on behalf of California residents. a nationwide class action, which seeks relief on behalf of members in all the states in which 24 Hour Fitness does business, was filed on October 2, 2006 in the United States District Court for the Central District of California, in Friedman, et al. v. 24 Hour Fitness USA, inc., et al.

On March 7, 2007 a class action lawsuit was filed in the Superior Court for the County of San Diego (Case no. GIC-873193). Posadas-Romesberg, et al. v. 24 Hour Fitness USA, inc., et al. alleges 24 Hour Fitness violates California’s Business and Professions Code for failing to pay Group Exercise instructors for the time they spend doing a number of work activities, including preparing class choreography, setting up the class space, clearing the class space, completing paperwork and finding replacement instructors as needed. [2] the action seeks relief only on behalf of instructors residing in California.

On July 30, 2007 a class action lawsuit against 24 Hour Fitness was settled in San Francisco Superior Court, though 24 Hour Fitness continues to deny any wrongdoing. the suit challenged the membership fees that were collected for several months after monthly members canceled their contracts. “Class members are entitled to choose settlement benefits, depending on their situation, including partial refunds, free personal training or membership upgrades, contract modifications and transferable 30 and 45 day Club Access Passes.” [3]
[edit] Super Sport Controversy

24 Hour Fitness has a long history of selling pre-paid memberships with provisions for lower lifetime annual renewal rates. Many members had purchased such memberships after being told they would have access to “all clubs”. After later opening the new category of “Super Sport” clubs, 24 Hour Fitness denied these lifetime members access to these clubs, instead stating they would need to pay to upgrade their membership. in addition, some of the new super sports (i.e. Millbrae [4] and Moraga [5]) were billed as super sports but did not contain any of the amenities of a supersport that were once listed [6] but now have been pulled on the 24hourfitness website with no explanation. Most notably absent from these clubs is a swimming pool, basketball court, and square footage both are under 25,000 square feet which would make them two levels lower as an active club. these clubs were sold as super sport due to the higher rates and the requirement to upgrade your membership even if you previously had access to “all clubs”. [7][8]
[edit] References

1. ^ http://www.24hourfitness.com/FindClubDetailGeneric.do?clubid=00189
2. ^ http://www.24hourfitness.com/health_clubs/signature_clubs/jeter/

*source : http://en.wikipedia.org/wiki/24_Hour_Fitness

lady kingdom, lady world, girl, health, beauty: 24 Hour Fitness

Does this sound like an impossible dream? well, it isn’t.

Those images may be a dream, but they’re possible. how? through a daily program of exercise at a 24 Hour Fitness Centers.

24 Hour Fitness Centers provide opportunities for all of these possibilities. That’s how they became the largest private health chain in the world.

Every day, at any time of day, millions of people use 24 Hour Fitness Centers to get a beautiful, wholesome body and revel in life more.

The time flexibility and number of high-quality equipment and lessons at 24 Hour Fitness Center has made it a home away from home for all types of people everywhere in the world.

You’ll find folks with busy productive lives who know how important it is to find time for that every day exercise routine or specialty health class, even if it’s in the midst of the night.

Group health class schedules are versatile and convenient. the wide variety of exercise tools is plentiful and available. the professional staff is useful and supportive. 24 Hour Fitness Centers play a significant role in giving individuals richer, healthier lives and constructive and enthusiastic outlooks.

24 Hour Fitness Center’s instructors imagine their work does a lot more than keeping individuals fit and healthy. They’ll inform you that individuals who take lessons or receive personal instruction develop larger self-confidence and determination. As their appearance and talents improve, they change into more vital participants in life generally.

The professionals at 24 Hour Fitness Center are dedicated to serving to their shoppers build a robust fit body, glorious health, and a well-balanced lifestyle. they know that dedication and persistence are key parts of a healthy lifestyle, and they understand that fancy gear alone can’t inspire these qualities. the offer personal individual help and motivation to all their customers.

And as many people have experienced, just a little success goes a protracted way. As muscles become more firm, as agility and adaptability improve, and as customers begin to feel higher generally, their motivation and dedication to regular exercise increases. Instructors stress the truth that they’ll get a wonderful body and good health in direct proportion to the quantity of effort they put money into their train program.

The high quality of the gear and facility, the convenience and adaptability of working hours and practices, and personal professional assist have made 24 Hour Fitness Center the preferred provider for fitness enthusiasts worldwide.

Whether they’re members for all times or working on a short-term enchancment plan, experienced fitness buffs or nervous beginners, 24 Hour Fitness Center prospects know they’ll get prime quality and dependable service when they make 24 Hour Fitness Center their dwelling away from home.

Next time you go looking for a health club or well being center, try 24 Hour Fitness Center. You’ll be glad you did!

Being fit is a must nowadays. Visit us for more tips on how to stay fit and discussions about first endurance ultragen, iss nutrition, fitness supplement.

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24 Hour Fitness Centers – how they Help You Achieve Your Fitness Goals

David Fairbanks, 31, a band teacher from St. Louis, Mo., is the first winner for the drawing for a one Year-All Club, 24 Hour Fitness Pass.

Fairbanks was randomly chosen from those who have ordered their 2010 World Team Trials tickets online.

The World Team Trials will be held at the Mid America Center in Council Bluffs, Iowa, June 11-12. Fairbanks purchased his tickets for this exciting event in advance online at TheWorldTeamTrials.com

Fairbanks has never been a wrestler or a coach, but has been a fan for a long time. he has followed many of the athletes in the past, including those who attend the Univ. of Missouri. he attended Western Illinois Univ. and participated in band. Fairbanks is now actively competing in triathlons.

He will be driving to Council Bluffs for the event. Fairbanks also attended the 2008 U.S. Olympic Team Trials in Las Vegas.

“I enjoy the Trials event,” said Fairbanks. “It is good to see a different sport than just baseball and basketball.”

There will be two more drawing for the one Year-All Club, 24 Hour Fitness Pass on the following days: Monday may 31Monday June 7th

Order your 2010 World Team Trials tickets online now and be eligible for these drawings. only 2010 World Team Trials ticket buyers that live in proximity to a 24 Hour Fitness Club will be included in the drawing. so don’t delay… purchase your tickets now.

The 2010 World Team Trials features the top Olympic hopefuls in all three style of international wrestling. go to TheWorldTeamTrials.com

24 Hour Fitness is a proud sponsor of the U.S. Olympic Team and has a special offer for its partner National Governing Bodies such as USA Wrestling. the offer includes:* $0 Initiation Fee on Monthly Payment Memberships* Pay first and last month’s dues. Membership dues range between $24.99-$64.99 per month, depending on club location and type.

Offer may expire at any time. Offer valid online only.Pay first and last month’s dues.Restrictions apply.go to http://www.tkqlhce.com/click-3485805-10761130 to learn more and get a promotional code to get the $0 initiation fee!

About 24 Hour Fitness

24 Hour Fitness has more than 400 conveniently located clubs across the U.S. that are open up to 24 hours a day. at these clubs, you can enjoy state-of-the-art equipment, cardio and resistance training, high-energy Group exercise classes, and guidance from our staff of more than 3,000 certified personal trainers nationwide.

24 Hour Fitness also offer extra health club type amenities such as basketball, lap pools, and volleyball – as well as saunas, steam rooms, and whirlpools to help you relax. It’s all on your own terms. All with your own personal fitness goals in mind.

David Fairbanks win 24 Hour Fitness Pass in – TheMat.com – USA …

Sue Stratton of Frisco, Texas is the second winner for the drawing for a One Year-All Club, 24 Hour Fitness Pass.

Stratton was randomly chosen from those who have ordered their 2010 World Team Trials tickets online.

The World Team Trials will be held at the Mid America Center in Council Bluffs, Iowa, June 11-12. Fairbanks purchased his tickets for this exciting event in advance online at TheWorldTeamTrials.com

Sue is the parent of one of the competitors in the event, Kara Stratton of the Warrior WC, who qualified for the 72 kg/158.5 lbs. division in women’s freestyle wrestling. Kara was fifth at the 2010 U.S. Open in Cleveland, and is one of the talented young athletes who will be on display at the World Team Trials.

“I visit TheMat.com everyday and saw the 24 Hour Fitness drawing and thought, ‘I wonder what are the odds? I’d really like to win a 24 Hour Fitness Pass,’” she said.

She will be traveling to Council Bluffs for the event with a number of other family members.

“We decided to drive up to Council Bluffs to watch my daughter Kara Stratton compete and were making it a sort of family vacation,” said Sue Stratton.

There are three 24 Hour Fitness locations in her community, so Sue will have the plenty of opportunity to use the prize award.

There will be one more drawing for the One Year-All Club, 24 Hour Fitness Pass on Monday June 7th.

Order your 2010 World Team Trials tickets online now and be eligible for these drawings. Only 2010 World Team Trials ticket buyers that live in proximity to a 24 Hour Fitness Club will be included in the drawing. so don’t delay… purchase your tickets now.

The 2010 World Team Trials features the top Olympic hopefuls in all three style of international wrestling. go to TheWorldTeamTrials.com for tickets.

24 Hour Fitness is a proud sponsor of the U.S. Olympic Team and has a special offer for its partner National Governing Bodies such as USA Wrestling. The offer includes:* $0 Initiation Fee on Monthly Payment Memberships* Pay first and last month’s dues. Membership dues range between $24.99-$64.99 per month, depending on club location and type.

Offer may expire at any time. Offer valid online only.Pay first and last month’s dues.Restrictions apply.go to http://www.tkqlhce.com/click-3485805-10761130 to learn more and get a promotional code to get the $0 initiation fee!

About 24 Hour Fitness

24 Hour Fitness has more than 400 conveniently located clubs across the U.S. that are open up to 24 hours a day. at these clubs, you can enjoy state-of-the-art equipment, cardio and resistance training, high-energy Group exercise classes, and guidance from our staff of more than 3,000 certified personal trainers nationwide.

24 Hour Fitness also offer extra health club type amenities such as basketball, lap pools, and volleyball – as well as saunas, steam rooms, and whirlpools to help you relax. It’s all on your own terms. All with your own personal fitness goals in mind.

Parent Sue Stratton wins 24 Hour Fitness Pass – TheMat.com – USA …

The decision by Michael Hill to close several of its US stores is undoubtedly a sign of the times.

It’s certainly true that many Americans are facing tough times in the wake of the global financial crisis, and that California is indeed on the brink of bankruptcy. however Kiwis already doing business in the US insist there are still opportunities for enthusiastic entrepreneurs.

It is, after all, the world’s single largest market – for the time being anyway – and has the advantage of being not too far away, and sort-of English speaking.

Healthcare technology is one sector tipped to boom over the next few years, and there are plenty of other niches that new Zealand companies have managed to find.

All agree it’s not easy to establish a new business in such an enormous country.

But as their own success shows, it can be done – even during the most challenging financial circumstances in decades.

LES MILLS

It’s 10am on a Tuesday, and a diverse group of mostly middle-aged Moms are getting sweaty to the sounds of some over-excited pop star. their gorgeous young instructor goads them on, making the awkward moves with various barbells look almost effortless.

But for the fact that the Bladium Sports Club is tucked inside an old plane hangar in the middle of a giant navy base, you wouldn’t know whether this was Oakland or Auckland.

The gym is one of more than 2000 health clubs in the US that offer the Les Mills Group Fitness System – the aim of which is to do nothing less than “change the way the world thinks about fitness”.

Les Mills exercise-to-music programmes are taught by more than 70,000 certified instructors in over 13,000 licensed clubs around the world, and the US is a key market.

Last month the largest privately owned US fitness chain, 24 Hour Fitness, agreed to introduce Les Mills BodyPump classes to 400 of its clubs over the next six months.

The Auckland-based fitness empire has come an awfully long way since it was founded by former Olympic athlete (and later Auckland mayor) Les Mills back in 1968. It was the business nous of Mills’ son Phillip that drove the gym’s expansion in the 1980s, and eventually led to him being named Ernst & Young Entrepreneur of the Year in 2004.

Kiwi business stars earn their stripes in the US

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24 Hour Fitness | Sit Ups

http://otcpicknews.com/emailmarketer/link.phpM218&N8&L70&F=T Company Profile:

http://otcpicknews.com/emailmarketer/link.phpM218&N8&L71&F=T Breaking YESD News:

June 15 – YesDTC Holdings Issues Shareholder Letter YesDTC Holdings, inc. (OTC Bulletin Board: YESD), a direct-to-consumer marketer and global distributor of consumer goods and products, today issued the following shareholder letter from CEO, Joseph Noel.

Dear Shareholders of YesDTC, I am very pleased to inform you that we are progressing according to plan in establishing YesDTC as a successful DRTV (Direct-Response-Television) company. We have already had a successful test run of our first product, Simply Music, and are now in the process of making an infomercial for MediPendant. (Please see below for more details on both these products).

In addition, we have acquired the rights to distribute all of BioElectronics Corporation`s product line throughout Japan, including the Allay Menstrual Pain Therapy and ActiPatch Therapy products, in addition to several new products we expect to announce soon. We are also in the process of negotiating to acquire the international rights for a very successful direct to consumer sleep product here in the United States. I hope to be able to announce this in the near future. As you can imagine, I am excited about the outlook for YesDTC, which is now a fully reporting, over-the-counter bulletin board company that trades under the ticker symbol YESD.

I believe two associations we have established with industry leaders and the direct response television (DRTV) market are of particular importance to the success of YesDTC. the first of these is our association with Schulberg Media Works, which is run by a longtime business associate, Jon Schulberg. Jon is clearly one of the original pioneers in the DRTV and venture marketing space and he has been responsible for the creation of some of the most successful marketing and infomercial campaigns in DRTV history. In fact, you may have even seen some of his campaigns on television for popular brands such as Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. regarding YesDTC, the Schulberg Media Works team is responsible for the creative aspects of our marketing campaigns. We have also formed a strong relationship with the 440 Group, a very successful direct response marketing consulting firm, which is responsible for the setup and operation of all of our back office functions including media buying, call centers and order fulfillments, among others.

Several weeks ago, we launched our first product marketing campaign for a highly successful, learn-by-trial music program called Simply Music. In this campaign, YesDTC acquired a previously developed 30 minutes infomercial, which was produced by Schulberg Media Works and has been very successful in the past. at present, we are just ending the testing phase of the Simply Music launch by YesDTC and I am happy to report that we have seen a great deal of success so far. over the coming weeks, we will be ramping up our media spend, which I believe will begin to generate strong revenues for the Company from this program. Of course, while it is as of yet to be seen exactly how much revenue YesDTC can generate here, it is also important to remember that many of these DRTV campaigns generate millions of dollars per year. In addition, I also believe that the Simply Music initiative can be highly profitable even at relatively low revenue levels because the margins are particularly strong given: first, we were able to capitalize on an existing marketing campaign that had already been created, rather than having to build all advertising and promotional materials from scratch; and second, because our variable costs from selling this product are mainly comprised of simply making a copy of the Simply Music CD for each item sold.

overall, while Simply Music is our first campaign, it is certainly not the only campaign on which we are currently focusing our time and efforts.

Several weeks ago, we announced that YesDTC had become the exclusive DRTV marketer for a product called MediPendant, which is a personal alarm device produced by Medical Alarm Concepts Holdings, inc. (OTC Bulletin Board: MDHI).

the personal medical alarm industry is a fast growing and very profitable segment where, for example, a well known company Life Alert Emergency Response, inc. (“Life Alert”), generates a strong recurring revenue stream every month. This company currently has the single largest market share with its Life Alert alarm product. I believe the MediPendant technology YesDTC plans to offer is a generational leap ahead of that offered by Life Alert in that it is a true two-way voice system that allows a person in need of assistance to talk directly through the pendant to EMT trained personnel at a call center in fact, the technology is so flexible that EMT personnel at the call center can conference in a friend or family member to participate in the emergency call. This capability gives people in need of personal medical alarms a significant degree of comfort, as it is not always necessary to dispatch first responders to a person`s home sometimes emergencies are better solved by family members rather than having someone from the fire department kick in the front door, for example, which is what can happen when medical alarms from other companies are activated. We are already working on the campaign for this product and plan to launch it on television within the next 60 days.

please go to Medical Alarm Concept`s website for more information at http://otcpicknews.com/emailmarketer/link.phpM218&N8&L47&F=T.

Also, here is a link to an interview I did with Howard Teicher, the CEO of Medical Alarm Concepts:

http://otcpicknews.com/emailmarketer/link.phpM218&N8&L48&F=T.

As many of you already know, we have also acquired the rights to distribute all of BioElectronics Corporation`s product line throughout Japan. We have already selected one of the leading DRTV marketer`s in Japan to be our partner and are currently undergoing a legal review of the regulatory status. I believe the BioElectronics technology could do very well in Japan, as many of this country`s consumers are very accepting of alternative medicines and therapies. I expect to produce an update relative to the regulatory status and our marketing efforts in Japan shortly, within the coming weeks. the Company has already produced the infomercials, so we will be able to market the products quickly, when everything is ready. the Bioelectronics product line includes the Allay Menstrual Pain Therapy, which is a new drug-free product that effectively treats the pain and discomfort often associated with menstruation. This product has a soft, hypoallergenic and biodegradable cover that tucks comfortably and discreetly into clothing and features a wafer-thin microchip that pulses gentle, therapeutic energy waves to reduce inflammation and alleviate painful menstrual cramping. the other offering by Bioelectronics is ActiPatch, which includes a variety of retail products that provide clinically proven relief for up to 30 days.

Additionally, we are in the process of completing negotiations to acquire the international rights to a major brand that is selling very well here in the United States. While it is too early for us to discuss all of the details, this brand is currently generating millions of dollars in revenue here in the United States and is just beginning to see international market penetration. through our partnership with both Schulberg Media Works and the 440 Group, we have been able to put forth a proposal to acquire all of the rights to market this product outside of the United States. the sleep-products category in which the original company operates is growing quickly both domestically and internationally and I believe the successful acquisition of this brand will allow YesDTC to significantly grow its revenue base over the short-term. I also believe this is a revenue opportunity potentially worth tens of millions of dollars per year. I expect to complete contract negotiations over the next week or so and will keep all of you posted on our progress.

As some of you may know, there are only a few publicly traded DRTV companies. We are finding that our public currency creates a wealth of opportunities. In addition to the above mentioned campaigns, we are currently discussing the acquisition of additional successful brands that should further accelerate YesDTC`s growth.

thus far in the June quarter, YesDTC has already begun to generate meaningful revenues. I expect this revenue growth to significantly accelerate during the third quarter as the MediPendant campaign begins, the media spend on Simply Music accelerates and, most importantly, as our Japanese marketing activities begin to bare fruit. Going forward, I would expect revenue generation in the December 2010 quarter to continue to accelerate as other campaigns get underway. Simply put, we plan to produce meaningful growth this year and to be a major force in the potentially very profitable DRTV space.

Thank you very much for your support thus far and thank you also in advance for your continued support in future periods as we move forward.

Please watch YesDTC closely over the coming months for these roll outs and other important marketing campaigns.

Sincerely, Joseph A. Noel Chief Executive Officer YesDTC Holdings, inc.

about YesDTC Holdings, inc.

YesDTC Holdings, inc. is a direct-to-consumer marketing company specializing in direct response television (DRTV), internet and retail marketing programs. the Company brings a unique set of skills to this market space. YesDTC combines both the creative talents and financial acumen needed to create a total package for direct-to-consumer marketing programs. Importantly, the Company also maintains a strategic partnership with Schulberg Media Works (SMW), a pioneering media production firm in the direct-to-consumer space with a highly acclaimed list of successful client campaigns and product infomercials. SMW`s track record is impressive, with nearly $1.0 billion in revenues generated and a high profile list of industry awards and recognition. Specifically, SMW campaigns include Tempur-Pedic, Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins and PureSleep, among many others. more information on YesDTC Holding can be found at www.yesdtc.com and additional information on Schulberg Media Works can be found at www.smw.tv.

Company Overview YesDTC is a direct-to-consumer venture marketing company specializing in the creation of innovative, high quality direct-response-television (DRTV) and internet marketing programs to reach a broad based consumer audience of domestic and international customers. the Company brings a unique set of skills to the business of successful consumer product marketing.

Specifically, YesDTC was established to provide financing for DRTV and internet based marketing campaigns; develop and produce the creative content of these media ads by the Company`s team of experts; and arrange all aspects of advertisement broadcasting, including interfacing with media buyers.

YESD`s custom developed DRTV and internet marketing programs are designed to greatly enhance the media advertising outreach of a particular product offering, thereby reaching a wide group of consumers and generating significantly increased sales of our portfolio of distinguished consumer products. the Company`s infomercials and online marketing platforms enable customers to easily gain access to information regarding new and exciting consumer products with the ability to purchase these items directly from YesDTC within the convenience of their own home.

Specifically, as part of our business strategy, YesDTC identifies new products that they believe can benefit from the Company`s unique marketing expertise and creativity and will appeal to an extensive base of digitally enabled consumers.

YesDTC then works with their manufacturing partners to procure consumer products that will be sold through the Company`s DRTV and internet marketing channels. YesDTC assumes all responsibility for funding this effort and retains control over product distribution, fulfillment and customer interaction, including the operation of customer call centers.

Mission As a direct-to-consumer global marketer and distributor of consumer goods and products, YESD is attempting to change the way in which consumers first discover and gain access to new, desirable consumer products. our mission as a venture marketing company is to fund, create and broadcast custom designed marketing programs using direct response television (DRTV) and internet marketing campaign promotions to bring innovative products directly to consumers worldwide using the convenience and immediacy of television and online media.

Product Portfolio YesDTC`s product portfolio consists of consumer products that we market, sell and distribute. A listing of the Company`s product line by industry category is shown below.

Health & Wellness BioElectronics Corp.s Actipatch Therapy BioElectronics Corp.s Allay Menstrual Pain Therapy Entertainment & Educational Simply Music – the learn-at-home DVD music program Media Support YesDTC specializes in combining both the creative talents necessary for the development of effective media materials and the financial acumen required to successfully fund their product line`s promotional campaign.

the company believe their total package approach to direct-to-consumer marketing programs is unique. While there are many firms that provide various creative aspects of direct-to-consumer marketing, they believe there are actually very companies able to deliver the complete package of both the creative and financial disciplines required to ensure success.

at YesDTC, the creative talents of Schulberg Media Works are combined with the experienced financing capabilities of the YesDTC management team and board of directors in order to create and fund innovative direct-to-consumer marketing programs.

YESD has formed a strategic partnership with Schulberg Media Works (SMW), a pioneering firm in the direct-to-consumer advertising space. SMW`s track record is extensive with nearly $1.0 billion in revenues for products sold and an impressive list of industry awards including the 2009 Short Form of the Year award for Tempur-Pedic. recent SMW campaigns include Guthy-Renker, Sony, 24-Hour Fitness, Rhino Records, HarperCollins, PureSleep and Magic Jack, and many others…

to learn more about Schulberg Media Works, the companys website can be viewed at: www.smw.tv Management Joseph A. Noel – Chief Executive Officer Joseph (Joe) Noel is a 29-year veteran of the financial investment and technology industries and is President of Emerging Growth Research, LLP.

Joe was recently a senior analyst at Pacific Growth Equities, LLC, where he tracked the emerging growth and advanced industrial sectors. Prior to Pacific Growth Equities, he covered growth companies at Hambrecht & Quist and was employed by Gartner/Dataquest as a communications industry analyst.

Mr. Noel has been directly involved in more than 50 public company financings.

Before becoming an analyst, mr. Noel received solid industry experience at a number of major corporations including MCI, where he was responsible for the frame relay product marketing launch, and British Telecom where he was involved in strategic planning for the company s Internet access service.

He was also employed by various Bell Operating Companies in both marketing and technical roles for nearly ten years.

mr. Noel received his MBA in finance from Wake Forest University and holds a B.S. degree in business and economics. A four-time Wall Street Journal All-Star Analyst, Joe specializes in emerging growth companies in the biotech, medical, telecommunications, Internet and advanced industrial equipment sectors.

William Bush – Chief Financial Officer William (Bill) Bush has over 20 years of experience in accounting, financial support and business development. Prior to joiningYesDTC in 2010, bill was CFO of the leading manufacturer of solar panels in India, helping the company to reach $100 million in sales in its first 15 months of operation.

He has also served as CFO for several high growth software and online media companies with responsibilities for establishing business processes, capital raising, business development and investor relations. Prior to these positions, he was a director of business development and corporate controller for buzzsaw.com .

Buzzsaw.com inc., where he was one of the founding members. the company was later spun-off from Autodesk, inc. in 1999. from 1997 to 1999, bill worked as the corporate controller at Autodesk, inc. (NasdaqGM:ADSK), the fourth largest software applications company in the world. bill also spent seven years in public accounting with Ernst & Young and Price Waterhouse.

bill holds a B.S. in Business Administration from U.C. Berkeley and is a Certified Public Accountant. He currently serves on the Board of Towerstream (NASDAQ:TWER), a leading supplier of WiMax services; FindEx.com (OTCBB:FIND), a Bible study software provider; and ThinIdentity, a private developer and distributor of virtualization solutions for the medical industry.

YesDTC Holdings inc.

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News Alert: YesDTC Holdings inc. (YESD) Issues Sharehol – Tuesday …

Fulton got into the basketball camp business with his Fulton Basketball Academy three years ago, opening locations in Iowa, Nebraska and South Dakota. despite the success of those Midwest camps, Fulton felt like his career in basketball wasn’t complete. Representatives from 24 Hour Fitness facilities in Sandy and Murray contacted him about bringing his academy to their gyms, and Fulton said he couldn’t turn it down. At the end of this summer, he and his wife and three sons are moving to Utah.

“This is my dream job,” Fulton said. “This is where I want to be. I always wanted to get back here someday but never had the opportunity. I grew up in California but Salt Lake City is home to me in a lot of ways.”

Fulton travels back and forth between camp locations and divides the direction with his colleagues. former new Orleans Hornets guard — and Fulton’s close friend — Adam Haluska manages the Midwest camps.

Skill development is the focus of the academy. several of the kids who participate have aspirations of playing Division I basketball and Fulton knows what is necessary to reach that level.

“I wasn’t the greatest athlete in the world but I found a way to have a successful college career,” he said. “If anyone has ever proved hard

work and toughness and dedication can get you where you want, it would be someone like me. I had to work hard and always prove people wrong to get where I did.”

the academy’s slogan is “tough, smart, unselfish,” attributes Fulton said he associates with all great basketball players and great teammates. the camps meet for one hour once a week, and the kids are given specific things to work on independently the rest of the week. although skill development is the basis of the camps, Fulton emphasizes the importance of living a well-rounded life.

“I try to reach out to each kid and make sure they understand that I’m there for them and I believe in them,” he said. “I want them to be better brothers, better sisters, better students.”

since opening the Sandy and Murray locations, word has spread and Fulton is pleased with the turnout so far. his way of simplifying skill development in a way kids can understand and be successful with is a reason why the camps draw high turnouts.

“He’s got a neat way to teach and his drills he puts together with what you’re trying to get accomplished,” said Mitch Smith, former teammate of Fulton’s at Utah. “I’ve seen a lot of basketball but to have it broken down this way, I was pretty excited when I saw it. It’s really a unique way to teach it where the kids enjoy it but they’re working on the skills.”

Fulton Academy began camp at the Sandy and Murray locations June 1 and will continue meeting until Aug. 19. the camps are divided into one-hour sessions on Tuesdays, Wednesdays and Thursdays at 24 Hour Fitness.

mhereford@sltrib.com

Former Ute is bringing basketball academy home

Moon believes the technology in the magazine gives the company a competitive advantage. “24 Hour Fitness’ Digital Magazine represents the newest online technology and provides a state of the art platform for us to promote our F.I.T.T. Energy shot,” Moon said. “The magazine is user friendly and should equate to a high volume of visitors to our website and increased product sales. It’s very exciting.”

Club Solutions Team is currently working with the Company on getting F.I.T.T. products into all 400+ 24 Hour Fitness Locations and on the online store to make the product more accessible to their 3.5 million members. the 24 Hour Digital Magazine is a mailed monthly by electronic email which is sent out to members and is posted on the 24 Hour Website. Due to the enormous exposure given to 24 Hour Fitness through their relationship with the Biggest Loser TV Show their website is receiving over 2.7 million unique visitors and 10 million impressions each month.

About 24 Hour Fitness

Headquartered in San Ramon, Calif., 24 Hour Fitness, an innovative leader in the health and fitness industry, serves more than 3 million members in more than 425 clubs. Founded in 1983 as a one-club operation, 24 Hour Fitness pioneered the concept of making fitness accessible, affordable and a way of life for everyone. 24 Hour Fitness has partnered with superstar athletes and celebrities like Magic Johnson, Andre Agassi, Lance Armstrong, Shaquille O’Neal, Jackie Chan, Yao Ming and Derek Jeter to open co-branded clubs around the world. the company demonstrates its leadership through sponsorships like that of the U.S. Olympic Team and a commitment to the community through various charitable and in-kind donations. In addition, 24 Hour Fitness enjoys strategic partnerships with major consumer brands like Coca-Cola and Nike, and for six seasons has partnered with NBC’s popular reality TV show, the Biggest Loser. for more information and to find the location nearest you, visit their contact us page.

About Who’s Your Daddy, inc.

Who’s Your Daddy, inc. manufactures (on an outsource basis), markets, and distributes our F.I.T.T. Energy with Resveratrol two-ounce energy shot. we expect to develop other energy drink products in the future and are investigating marketing and distributing other synergistic products as well. Who’s Your Daddy, inc. is publicly traded under the WYDI.OB ticker symbol, but is currently in the process of changing its name to FITT Energy, inc. once our name is changed, we will apply for a new trading symbol to properly reflect its new marketing direction.

This document contains “forward-looking statements” related to future events. Forward-looking statements often address our expected future business and financial performance, and often contain words such as “expects,” “anticipates,” “intends,” plans,” “believes,” “seeks,” or “will.” Forward-looking statements by their nature address matters that are uncertain. Particular uncertainties which could adversely or positively affect our future results include: consumer tastes, availability of production, liquidity, general economic conditions, and the activities of competitors. These uncertainties may cause our actual future results to be materially different than those expressed in our forward-looking statements. we do not undertake to update our forward-looking statements.

SOURCE: Who’s Your Daddy, inc.

Who’s Your Daddy, inc. Michael R. Dunn, CEO, 949-582-5933 miked@thefitthighway.com

Copyright Business Wire 2010

24 Hour Fitness Club's Newest Digital Magazine to Feature Warren Moon's …

So you screwed up. You only stuck with the New Year’s resolution to work out regularly for the first month or two. and now that you’ve been watching “The Biggest Loser,” NBC’s uber-popular weight-loss reality show, you’re feeling even more guilty as the contestants shed those extra pounds each week. But don’t worry. You’re not alone. and you’ve probably noticed the kind of impact 24 Hour Fitness has had on the show’s participants. That’s not a coincidence though. and with our 24 Hour Fitness coupon codes, you can save 10% on orders over $50 at the 24 Hour Fitness MyStore, where you’ll find discounts on stuff you can use to get back on track.

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• Get 30% off ALL pills, powders, bars and snacks at the 24 Hour Fitness Mystore

This is your second chance! 24 Hour fitness clubs are located all over the country to help you reach your weight-loss goals with group exercise classes, cardio and weight equipment, and personal trainers. Forget the resolution. Just start over with savings from our 24 Hour Fitness equipment coupons. these offers expire this Friday, April 30, so get to it.

24 Hour Fitness Mystore Coupons — As seen on The Biggest Loser